Jack's birthday.
Your party.

Jack Daniel was born sometime in September, the exact date lost to history. So to be sure we have it covered we celebrate the whole month long. As Jack was known to be such a great host, we think it’s fitting that even though it’s his birthday he’d want it to be your party.

This September we’ll be handing all the celebrations over to you. With one of our limited edition backstage passes you could unwrap one of thousands of Jack Daniel’s prizes, from gig tickets or an exclusive party for you and your friends, to a trip to come visit us in Lynchburg.

So this September, raise a glass to Jack and his fine Tennessee Whiskey, any day will do.

Jack was known as a generous man, so every day throughout September we're giving you the chance to win a whole load of great Jack Daniel's prizes.

Simply register your details and you could unwrap something truly special, from a Jack Daniel's guitar to an exclusive party for you and your mates.

Please complete all fields marked with *

Male Female
Yes No
Yes No
Yes No

I expressly give my consent to the processing of my personal data for promotional activities by Brown-Forman Beverages, Europe, Ltd., other companies within the Brown-Forman group and data processors for Brown-Forman as detailed in the Privacy Policy

Please ensure a postal address is able to receive deliveries. PO Boxes are not accepted.

I have read and accept the Terms and Conditions*.

Celebrate the Spirit of Jack

This September, wherever and however you choose to raise a
glass to Jack, let us know how you're celebrating the #SpiritofJack.

  • @:

This September, wherever and however you choose to raise a glass to Jack, let us know how you're celebrating the #SpiritofJack.

At Jack's parties his whiskey was sipped and savored by everyone. If you’re looking to celebrate in true Tennessee style, here are a few of our favorite crowd-pleasers...

Jack & Cola

35ml Jack Daniel's Old No. 7
Cola to taste

Fill a rocks glass with ice. Add Jack Daniel's Old No. 7 and top with cola.

Jack & Ginger Pitcher

140ml Jack Daniel's Old No.7
Ginger ale to taste
2 limes, wedged

Fill a pitcher with ice. Add Jack Daniel's Old No. 7 and top with ginger ale. Garnish with lime wedges. For an extra twist, half fill with apple juice and half with ginger ale.

Tennessee Honey Chilled Shot

25ml Jack Daniel's Tennessee Honey

Pour 25ml of Jack Daniel’s Tennessee Honey in a chilled shot glass and enjoy!

Honey Pot Pitcher

100ml Jack Daniel’s Tennessee Honey
20ml lemon juice
50ml apple juice
Ginger ale to taste
Dash of Angostura bitters
2 apples, wedged

Fill a pitcher with ice and add all the ingredients together. Add extra Angostura bitters to taste. Garnish with apple slices.